The concept of a servicescape was developed by Booms and Bitner to emphasize the impact of the physical environment in which a service … The interior of any service … Service, Customer, Marketing 1123  Words | Price, Kotak Mahindra Bank, Pricing 806  Words | Physical Evidence in Service Marketing. Features Coffee service at the dentist's office Training expertise Benefits Which of the following additional elements is included in the service marketing mix? These representations of service must be designed and developed with customer needs in mind. Disclaimer 9. By adding these three aspects to the marketing mix, you get what is known as the “7 P’s of Marketing… Physical Evidence is also about the customer experience. It was clear that a broader marketing mix structure would be required to effectively market service products – hence, the 7P’s marketing mix was developed. RARE: the resources of the Physical Evidence In Services Marketing company that are not used by any other company are known as rare. 6  Pages, "Significance Of Physical Evidence In Service Marketing", activities an organization engages in to promote and sell intangible, (i.e. With this approach it is obviously vital to: (a) Use tangible objects that are considered important by the customer and which are sought as part of the service. What is Service Marketing – Extended Marketing Mix: Process, Physical Evidence and People. (d) The card acts as a symbol of status as well as providing a line of credit. Physical Evidence = Confirmation; Services Marketing Mix Sweet Spot. Services tend to be produced and consumed at the same moment, and aspects of the customer experience are altered to meet the 'individual needs' of the person consuming it. Tangible and intangible elements may be used to augment the essential product offer. Recognize the Strategic Impact of Physical Evidence: For an evidence strategy to be effective it must be linked clearly to the organization’s overall goals and vision. . Physical evidence mix c. Process mix d. People mix 23. By adding three characteristics of – process, people and physical evidence – we now have the extended marketing mix. through colour, graphics and brand names like Visa). Copyright 10. A service tends to be an experience that is consumed at the point where it is purchased, and cannot be owned since is quickly perishes.  material) since you can touch it and own it. They include all aspects of the organization’s physical facility (the services cape) as well as other forms of tangible communication. Some cases cannot be solved without the physical evidence Physical evidence is not subject to memory loss The defendant can have the evidence tested by an independent expert. It is easier for the customer to grasp what their service means compared with competitors. 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